Earning credible, positive media coverage for your organisation, product/service, issue or cause is now more critical than ever. Trust and reputation is hard earned and easily lost in an age where every brand and organisation is a publisher,.

So why is prioritising the pursuit of positive, earned media coverage so important? Read on to find out

The way we consume news and engage with media is changing rapidly, and this has big implications for business leaders and professional communicators. Discover how to adapt your communication strategies in our latest blog

I recently heard climate expert and campaigner Paul Hawken speak about how there is “too much fluff” in sustainability and climate communication. This resonated with me and prompted some reflection on the power of language. Put simply, the words we choose when communicating matter. Read more to learn our top tips for cutting through with your sustainability and climate communication.

Internal communication plays a pivotal role in driving corporate sustainability efforts. Without internal ‘buy in’ and advocacy, sustainability strategies can stall. However, with sustainability managers stretched and juggling a growing number of responsibilities, internal communication can often ‘fall through the cracks’. Here we outline some key internal communication challenges facing sustainability leaders and how communication and sustainability professionals can work together to overcome them.

With stakeholder expectations and the media landscape constantly evolving, taking a strategic, engaging and coordinated approach to communication has never been more important. In this piece we share our perspective on what ‘good communication and PR’ looks like in 2024.

What are the major ESG and corporate sustainability issues that communications professionals, sustainability managers and executives need to be aware of in 2024? From the gender pay gap to greenwashing, protecting customer data and mandatory climate reporting, we look at the big ESG and sustainability issues every corporate should have on their radar in 2024.

Could 2024 be the year of the carbon label? With question marks over the integrity of the global carbon offset market, public trust in corporate green claims falling, and governments cracking down on greenwashing claims – the days of companies promoting carbon neutral claims are numbered. Read on to find out why 2024 could be the year of the carbon label.

Qantas’ performance in 2023 has shown organisations why reputation matters, and how a company’s reputation can represent a material risk to shareholders. Despite delivering a record profit, the company’s public reputation has taken a nose dive. So how could Qantas have avoided some of these self-inflicted reputation hits and what can they do to repair their tarnished reputation?

Does business have a responsibility to push government for stronger climate policy? We believe the answer is yes. Read this blog to find out why and how we believe businesses can take a strategic approach to advocating for more ambitious climate policy.

Our purpose is to help create ‘Good Change’ in the world. We do this via our work and also by donating to causes we believe in. This year we’ve committed to the 1% For The Planet initiative, as well as donating to WIRES and the Indigenous Literacy Foundation. Read this blog to find out why.

With the Albanese Government handing down its first full Budget this week, what does the 2023 Federal Budget mean for corporate sustainability?

From a renewed focus on social issues, to greenwashing and partnership opportunities to help corporates decarbonise - read more about the top five takeouts for corporate sustainability.

The work of sustainability and communication professionals naturally aligns. So in an era where corporate climate and ESG action is under the microscope, how and why should sustainability and communication professionals work together more often?

Kaizen is a Japanese word that roughly translates to ‘good change’. And that is what we aim to do - harness the power of strategic communication to create ‘good change’ in the world.

Find out more about how we’re creating ‘good change’.

This article was written by our founder Chris Williams in early 2022 before a series of controversies erupted over fossil fuel companies using sport sponsorship to buy a social licence.

Our founder, Chris Williams, wrote this blog in early 2022 and looks at how Chris forecast that ‘greenwashing’ would become the reputation risk on the radar of every Board, CEO, Sustainability Manager and Corporate Affairs professional in 2022.