Chris Williams is the Founder of Kaizen and a strategic communication, public relations, and sustainability communication specialist with nearly 20 years’ experience advising organisations across Australia, the UK, Asia, and Europe.

During his career, Chris has worked closely with companies, government departments, and high-profile leaders on strategic communications, media relations, crisis communication, and reputation management. Chris has supported organisations across multiple sectors, helping globally recognised brands launch products, reposition their market narrative, implement profile-raising campaigns, and manage complex media environments.

Chris has advised entrepreneurial and high-growth companies on brand positioning and long-term communications strategy. He has also managed media strategy in high-pressure and nationally significant election campaigns.

As a media training and stakeholder engagement advisor, Chris has prepared CEOs, Members of Parliament, athletes, and business founders to navigate media interviews, investor communications, and influencer engagement with clarity and confidence.

Chris is passionate about and has extensive experience in sustainability communication and ESG communication strategy, including supporting organisations in communicating sustainability initiatives, managing stakeholder expectations, securing national media coverage, and responding to reputational and environmental issues.

For enquiries, Chris can be contacted on 0480 386 879 or at chris@kaizenco.au.