Case Studies
Case study: Supporting the growth of a leading Australian renewables company
Australian energy company Someva Renewables was on the verge of a period of sustained growth before recognising their messaging, positioning and digital presence required a refresh.
Kaizen was engaged to help, and started our work by conducting an audit of Someva’s messaging and website (alongside those of their competitors), before hosting a communication and messaging workshop with Someva’s executive team. Following this our team developed a new strategic positioning and key message framework for Someva that positioned Someva as a renewable energy company that genuinely partners with regional communities in a bid to power Australia’s future. This positioning and strategic narrative brought to life the company’s unique co-design process, while putting the people Someva works with and the places in which the company operates at the heart of their communication.
Kaizen then worked with our web design partners to create and build a new website for Someva. We also worked with our video production partners to create a new ‘About Someva’ video (which you can watch below) as well as a series of case study videos for Someva’s leading projects, coordinating scripting, on-site filming and post-production.
Kaizen continues to support Someva supporting the company with strategic communications, media relations and content development. Our works focuses on highlighting how Someva partners with communities around the nation to develop renewable energy projects, while enhancing and protecting the company’s reputation in the regions where Someva operates.
Case study: Climate Action Week Sydney 2025 positioning Sydney as a climate leader
Kaizen has provided strategic communication and media relations support to Climate Action Week Sydney (CAW.SYD) – Australia’s leading climate action event – since the inaugural event in 2024.
During that time, the event has expanded its ambition and reach, attracting a broader audience and growing its engagement across both the business and community sectors.
Working closely with CAW.SYD organisers, sponsors, volunteers, speakers, in 2025 Kaizen secured widespread media attention across national television, radio, major metro online, and print publications - generating over 500 pieces of media coverage reaching an estimated audience of 5.5 million people.
Media highlights from 2025 included:
Coordinating feature interviews for Jonathan Pershing (former US special envoy for climate change and climate negotiator under Democratic presidents) with The Australian Financial Review, The Sydney Morning Herald, The Guardian and The Saturday Paper.
Dr Guy Debelle (former Deputy Governor of the Reserve Bank of Australia) featuring in an AAP story on Opening Day, syndicated across 80+ media outlets, including RenewEconomy and SmartCompany.
Pre-event stories in what’s on media such as TimeOut – and AAP and Getty Images capturing photos throughout the week to support media coverage.
A feature on ABC News Breakfast and multiple interviews for CAW.SYD organiser Ed Schmidt including with ABC Radio and 2GB, further amplifying CAW.SYD’s message and impact.
The success of 2025 was built upon the strong foundations laid in 2024 which saw Kaizen develop key messages and media launch materials, securing media coverage reaching an estimated audience of 1.6 million. This included a feature interview with keynote speaker Dr. Larry Marshall (former head of the CSIRO) in The Guardian; a Sydney Morning Herald media tour for event host Vow (an innovative sustainable cultured meat business) and a feature story in TimeOut Sydney.
With the continued success and expansion of Climate Action Week Sydney, Kaizen looks forward to supporting CAW.SYD.26 to build on this momentum and help inspire and accelerate climate action across Australia and beyond.
Case study: Supporting Australia’s largest and most active dedicated climate tech fund
In October 2024, Kaizen was engaged by Virescent Ventures – Australia’s largest and most active dedicated climate tech VC – to provide strategic communication counsel for the public announcement of the $100 million first close of Virescent’s second climate fund (Fund II).
Kaizen worked closely with Virescent Ventures and cornerstone investors Westpac and the Clean Energy Finance Corporation (CEFC) to develop a media relations strategy and a series of audience-focused key messages that targeted other potential public and private investors, as well as the Australian and New Zealand climate tech start-up ecosystem.
In addition to media relations strategy and implementation, Kaizen worked with Virescent Ventures, Westpac and the CEFC to develop a range of professionally shot still imagery (that featured in The Australian Financial Review as well as with AAP Newswire) and video content that was published across LinkedIn and internal channels at Westpac and the CEFC.
After securing an exclusive feature in The Australian Financial Review an additional 100 pieces of media coverage was also secured across industry titles such as CapitalBrief, RenewEconomy, FS Sustainability, Startup Daily as well as AAP Newswire.
The Fund II announcement coverage also led to an invitation for Virescent Ventures’ Managing Partner Kristin Vaughan to appear at The Australian Financial Review’s Climate and Energy Summit.
The successful media campaign for the first close of Fund II was followed just five weeks later with an additional announcement that Queensland Investment Corporation (QIC) had also joined as a major investor in Virescent Ventures’ Fund II. With the subsequent announcement of QIC’s investment also delivering coverage in The Australian Financial Review and other industry media.
Kaizen has since assisted Virescent Ventures with their ongoing media and provided strategic media and communications advice to a number of Virescent Venture’s portfolio companies.
Case study: Raising the profile of a charity reducing waste and helping Australians in need
Kaizen was approached by innovative Australian charity Good360 Australia to help raise their profile and embed a more strategic approach to communication and engagement.
Good360 is the largest digital marketplace in Australia for the retail industry to donate unsold new consumer goods to people in need. Good360 is a connector with over 500 business partners (including BIG W, Harvey Norman, Colgate and Nike) and distributes unused goods to over 4,000 charities and disadvantaged schools across Australia.
While Good360 makes a huge impact, the charity recognised that low brand awareness and limited proactive communication and engagement were impeding its effectiveness. In 2023, Kaizen worked with the Good360 team to establish and launch their new, tentpole national fundraising day (EveryOne Day) achieving 150+ pieces of media coverage (including major metro online, print and broadcast).
In 2023, Kaizen worked with the Good360 team to establish and launch their new, tentpole national fundraising day (EveryOne Day) achieving 150+ pieces of media coverage (including major metro online, print and broadcast). Our approach tapped into current issues related to the rising cost of living, growing volumes of unsold goods sitting idle in warehouses or heading to landfill, and the need to shift to a more circular economy to drive relevance and interest. In addition, we armed Good360 with content and recommendations on how the executive team could effectively broaden its government relations activities. This resulted in several state and federal MPs sharing Good360’s content and messages.
Following the success of this campaign, Kaizen has provided ongoing support to Good360 including providing proactive media and government relations support to keep these critical issues and solutions Good360 provides on the agenda.
We have developed a 12-month strategic communication plan for Good360 and are now working to implement a coordinated and ‘always on’ approach to communication.
In 2024 alone we have helped Good360 achieve more than 1,000 pieces of national media coverage reaching over 16 million Australians.
Case study: Messaging, content creation and social media engagement
Kaizen has been supporting world-leading digital shipbuilder Incat Crowther since 2022, working as an extension of the company’s marketing team to help develop content, drive industry PR and improve social media engagement.
As part of our work, we helped Incat Crowther’s teams in Australia, the US and UK to develop key messages and craft a strategic narrative around the company’s role in decarbonising the global shipping industry.
To help bring this new strategic narrative to life, Kaizen worked with our video production partners to develop a series of videos that highlight Incat Crowther’s role in decarbonising global shipping, while also showcasing the company’s Sustainable Vessel Design Process - you can watch both of these videos below.
In addition, Kaizen has provided technical writing support, developed Incat Crowther’s global media releases and has been responsible for the day-to-day management of Incat Crowther’s social media channels - which has resulted in a near doubling of the company’s online audience.