Case Studies
Case study: Supporting the growth of a leading Australian renewables company
Australian energy company Someva Renewables was on the verge of a period of sustained growth before recognising their messaging, positioning and digital presence required a refresh.
Kaizen was engaged to help, and started our work by conducting an audit of Someva’s messaging and website (alongside those of their competitors), before hosting a communication and messaging workshop with Someva’s executive team. Following this our team developed a new strategic positioning and key message framework for Someva that positioned Someva as a renewable energy company that genuinely partners with regional communities in a bid to power Australia’s future. This positioning and strategic narrative brought to life the company’s unique co-design process, while putting the people Someva works with and the places in which the company operates at the heart of their communication.
Kaizen then worked with our web design partners to create and build a new website for Someva. We also worked with our video production partners to create a new ‘About Someva’ video (which you can watch below) as well as a series of case study videos for Someva’s leading projects, coordinating scripting, on-site filming and post-production.
Kaizen continues to support Someva supporting the company with strategic communications, media relations and content development. Our works focuses on highlighting how Someva partners with communities around the nation to develop renewable energy projects, while enhancing and protecting the company’s reputation in the regions where Someva operates.
Case study: Raising the profile of a charity reducing waste and helping Australians in need
Kaizen was approached by innovative Australian charity Good360 Australia to help raise their profile and embed a more strategic approach to communication and engagement.
Good360 is the largest digital marketplace in Australia for the retail industry to donate unsold new consumer goods to people in need. Good360 is a connector with over 500 business partners (including BIG W, Harvey Norman, Colgate and Nike) and distributes unused goods to over 4,000 charities and disadvantaged schools across Australia.
While Good360 makes a huge impact, the charity recognised that low brand awareness and limited proactive communication and engagement were impeding its effectiveness. In 2023, Kaizen worked with the Good360 team to establish and launch their new, tentpole national fundraising day (EveryOne Day) achieving 150+ pieces of media coverage (including major metro online, print and broadcast).
In 2023, Kaizen worked with the Good360 team to establish and launch their new, tentpole national fundraising day (EveryOne Day) achieving 150+ pieces of media coverage (including major metro online, print and broadcast). Our approach tapped into current issues related to the rising cost of living, growing volumes of unsold goods sitting idle in warehouses or heading to landfill, and the need to shift to a more circular economy to drive relevance and interest. In addition, we armed Good360 with content and recommendations on how the executive team could effectively broaden its government relations activities. This resulted in several state and federal MPs sharing Good360’s content and messages.
Following the success of this campaign, Kaizen has provided ongoing support to Good360 including providing proactive media and government relations support to keep these critical issues and solutions Good360 provides on the agenda.
We have developed a 12-month strategic communication plan for Good360 and are now working to implement a coordinated and ‘always on’ approach to communication.
In 2024 alone we have helped Good360 achieve more than 1,000 pieces of national media coverage reaching over 16 million Australians.
Case study: Messaging, content creation and social media engagement
Kaizen has been supporting world-leading digital shipbuilder Incat Crowther since 2022, working as an extension of the company’s marketing team to help develop content, drive industry PR and improve social media engagement.
As part of our work, we helped Incat Crowther’s teams in Australia, the US and UK to develop key messages and craft a strategic narrative around the company’s role in decarbonising the global shipping industry.
To help bring this new strategic narrative to life, Kaizen worked with our video production partners to develop a series of videos that highlight Incat Crowther’s role in decarbonising global shipping, while also showcasing the company’s Sustainable Vessel Design Process - you can watch both of these videos below.
In addition, Kaizen has provided technical writing support, developed Incat Crowther’s global media releases and has been responsible for the day-to-day management of Incat Crowther’s social media channels - which has resulted in a near doubling of the company’s online audience.
Case study: Launching Australia’s first climate action week
Kaizen was proud to support the organisers of Climate Action Week Sydney (CAW.SYD) – Australia’s first ever climate action week – to launch and raise the profile of the week-long program of 100+ climate change and sustainability focused events.
Supported by the City of Sydney (and Sydney Lord Mayor Clover Moore), Greenhouse climate tech hub and Boundless, CAW.SYD aimed to inspire action and elevate Sydney’s role in global climate action following the success of Climate Action Weeks in London and New York.
We worked collaboratively with a large team of organisers and volunteers to develop key messages and launch materials, and launch the event to media, including profiling keynote speakers and major events. Our work helped CAW.SYD secure media coverage reaching an estimated audience of over 1.6 million. This included coverage across major metro online and radio, trade and industry press, What’s On and local media including The Sydney Morning Herald, The Guardian, Yahoo Finance, 2GB Sydney, Smooth FM, TimeOut Sydney, The Urban List, FS Sustainability, PV Magazine Australia, Architecture and Design, iTWire and Dynamic Business.
Highlights included a feature interview with keynote speaker Dr Larry Marshall (former head of the CSIRO) with The Guardian, coordinating a Sydney Morning Herald media tour for event host Vow (an innovative sustainable cultured meat business), organiser Mark Rowland being interviewed for 2GB Radio and a feature story in TimeOut Sydney. We now look forward to supporting CAW.SYD 2025.
