New case study: Positioning Sydney as a global climate leader
Kaizen has provided strategic communication and media relations support to Climate Action Week Sydney (CAW.SYD) – Australia’s leading climate action event – since the inaugural event in 2024. During that time, the event has expanded its ambition and reach, attracting a broader audience and growing its engagement across both the business and community sectors.
Working closely with CAW.SYD organisers, sponsors, volunteers, speakers, in 2025 Kaizen secured widespread media attention across national television, radio, major metro online, and print publications - generating over 500 pieces of media coverage reaching an estimated audience of 5.5 million people.
Media highlights from 2025 included:
Coordinating feature interviews for Jonathan Pershing (former US special envoy for climate change and climate negotiator under Democratic presidents) with The Australian Financial Review, The Sydney Morning Herald, The Guardian and The Saturday Paper.
Dr Guy Debelle (former Deputy Governor of the Reserve Bank of Australia) featuring in an AAP story on Opening Day, syndicated across 80+ media outlets, including RenewEconomy and SmartCompany.
Pre-event stories in what’s on media such as TimeOut – and AAP and Getty Images capturing photos throughout the week to support media coverage.
A feature on ABC News Breakfast and multiple interviews for CAW.SYD organiser Ed Schmidt including with ABC Radio and 2GB, further amplifying CAW.SYD’s message and impact.
The success of 2025 was built upon the strong foundations laid in 2024 which saw Kaizen develop key messages and media launch materials, securing media coverage reaching an estimated audience of 1.6 million. This included a feature interview with keynote speaker Dr. Larry Marshall (former head of the CSIRO) in The Guardian; a Sydney Morning Herald media tour for event host Vow (an innovative sustainable cultured meat business) and a feature story in TimeOut Sydney.
With the continued success and expansion of Climate Action Week Sydney, Kaizen looks forward to supporting CAW.SYD.26 to build on this momentum and help inspire and accelerate climate action across Australia and beyond.
