Kaizen is a Japanese word that roughly translates to ‘good change’. And that is what we aim to do - harness the power of strategic communication to create ‘good change’ in the world.

Find out more about how we’re creating ‘good change’.

This article was written by our founder Chris Williams in early 2022 before a series of controversies erupted over fossil fuel companies using sport sponsorship to buy a social licence.

Our founder, Chris Williams, wrote this blog in early 2022 and looks at how Chris forecast that ‘greenwashing’ would become the reputation risk on the radar of every Board, CEO, Sustainability Manager and Corporate Affairs professional in 2022.