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Media relations + PR

At Kaizen, we are media relations and PR experts.

Our experienced team has managed media strategies across almost every sector, from launching products, reports and initiatives, to handling crises and overseeing day-to-day media operations for politicians, start-ups, scale-ups, government agencies and some of the world’s largest companies.

We’re proud to be among Australia’s most connected and experienced media relations professionals.

We’ve spent years building relationships and a reputation with journalists, editors and producers across Australia who value real stories - not spin or mass-produced content.

Our approach

Experienced PR professionals that help you achieve results

At Kaizen, media relations and PR isn’t just about securing headlines; it’s about placing your voice, perspective or organisation where it matters most, with lasting impact.

We develop tailored approaches to maximise media coverage spanning press conferences, launch events, exclusive features, thought leadership campaigns, proactive media statements and media releases, and opportunistic and reactive media engagement on critical issues.

The work of our team is grounded in a strong network of media connections in Australia’s traditional and emerging new media landscape, deep experience and a strong understanding of what makes a story, and what makes news.

Learn more about some of our most recent work here.

Meet our senior team here.

Client testimonial

“Kaizen has been a trusted communications partner for Climate Action Week Sydney (CAW.SYD) since its inception. Their support during the inaugural CAW.SYD 2024 helped lay a strong foundation for the event’s public presence, and they’ve continued to elevate our message in the lead-up to and during CAW.SYD 2025. From shaping our brand narrative to securing high-impact media coverage and providing thoughtful strategic counsel, Kaizen has brought professionalism, passion, and a deep commitment to our mission. We are proud to have them alongside us as we continue to build momentum for Australia’s leading annual climate action program.”

Ed Schmidt – Director, Climate Action Foundation

If you want to raise the profile of your organisation, your leaders, your product, event, service or initiative, get in touch with us today to find out how we can help you get noticed in the media.

Contact us