Learn more about a new campaign Kaizen recently implemented for charity Good360 Australia that resulted in over 300 pieces of earned media coverage across TV, radio, print, online and new media.

Earning credible, positive media coverage for your organisation, product/service, issue or cause is now more critical than ever. Trust and reputation is hard earned and easily lost in an age where every brand and organisation is a publisher,.

So why is prioritising the pursuit of positive, earned media coverage so important? Read on to find out