With half of all Australians now regular podcast listeners, our latest blog looks at the growing importance of incorporating podcasts and audio storytelling into impactful media relations and PR campaigns. Read more to find out why podcasts are now a critical medium for reaching your audience and some of our top tips for engaging with podcasters.

Australia has a new 2035 climate target of reducing our national greenhouse gas emissions by 62-70% compared with 2005 levels. Some of the most striking language to come from today’s announcement was the government framing the 2035 targets as central to Australia’s future economic growth, productivity and prosperity.

Read our latest blog to see why today’s announcement cements the so-called ‘industries of the future’ as the growth industries of today.

I recently heard climate expert and campaigner Paul Hawken speak about how there is “too much fluff” in sustainability and climate communication. This resonated with me and prompted some reflection on the power of language. Put simply, the words we choose when communicating matter. Read more to learn our top tips for cutting through with your sustainability and climate communication.