Why high-quality earned media coverage matters more than ever
Earning credible, positive media coverage for your organisation, product/service, issue or cause is now more critical than ever. Trust and reputation is hard earned and easily lost in an age where every brand and organisation is a publisher,.
So why is prioritising the pursuit of positive, earned media coverage so important? Read on to find out
Why language and the words we use matter
I recently heard climate expert and campaigner Paul Hawken speak about how there is “too much fluff” in sustainability and climate communication. This resonated with me and prompted some reflection on the power of language. Put simply, the words we choose when communicating matter. Read more to learn our top tips for cutting through with your sustainability and climate communication.
Authentic, relevant and substantial: What ‘good PR’ looks like in 2024
With stakeholder expectations and the media landscape constantly evolving, taking a strategic, engaging and coordinated approach to communication has never been more important. In this piece we share our perspective on what ‘good communication and PR’ looks like in 2024.
Qantas: A case study in how reputation can impact share price
Qantas’ performance in 2023 has shown organisations why reputation matters, and how a company’s reputation can represent a material risk to shareholders. Despite delivering a record profit, the company’s public reputation has taken a nose dive. So how could Qantas have avoided some of these self-inflicted reputation hits and what can they do to repair their tarnished reputation?
What the Federal Budget means for corporate sustainability
With the Albanese Government handing down its first full Budget this week, what does the 2023 Federal Budget mean for corporate sustainability?
From a renewed focus on social issues, to greenwashing and partnership opportunities to help corporates decarbonise - read more about the top five takeouts for corporate sustainability.
Why sustainability and communication professionals should be working together
The work of sustainability and communication professionals naturally aligns. So in an era where corporate climate and ESG action is under the microscope, how and why should sustainability and communication professionals work together more often?