About Kaizen

  • At Kaizen, we believe in the power of strategic communication to make the world a better place. Our approach is based on the belief that strategic thinking and bold implementation can help our clients cut through and achieve great things.

    Our goal is to deliver outstanding work, to be great to work with, and to help create ‘good change’ in the world.

    We also strive to be a responsible business by giving back to our community and reducing the impact our work has on the environment.

  • We are an agile group of experts in strategic communication and PR, content and digital media, issues management, media training, campaigning and stakeholder engagement.

    We have broad communication capabilities and deep, cross-sector experience.

    Our team are also sustainability communication specialists and have a track record of working on high-profile and sensitive projects.

  • Our clients range from large corporates to public sector leaders, entrepreneurial scale-ups and non-profit organisations, with many undergoing a period of transformation, seeking to grow or looking to raise awareness about a critical initiative or issue.

    One thing most of our clients have in common is a desire to ‘do things better’ and to evolve their practices to meet the challenges and opportunities of a more sustainable world.

Meet Chris

Founder of Kaizen
PR, Media + Sustainability Communication Specialist

Chris is the founder of Kaizen and a media relations, PR and sustainability communication specialist.

With nearly 20 years of experience in strategic communication, Chris has consulted to organisations in almost every sector, helping some of the world’s best known brands to launch new products, manage crises and reposition themselves. Chris has helped entrepreneurial companies to launch, to grow and position themselves for long term success. While he has also managed the media in high-pressure, high stakes election campaigns, as well as helped train CEOs, MPs, athletes, and start-up clients to make the most of their media, influencer, and stakeholder engagement opportunities.

Chris is particularly interested in sustainability issues and has extensive experience advising and working with organisations (large and small) on ESG and sustainability issues. He has helped some of Australia’s best known brands to tell their sustainability stories strategically, as well as advising multi-national businesses, start-ups, scale-ups, NGOs and charities. Chris has experience in almost every sector and has also consulted to every level of government on a range of environmental, energy and climate change focused projects.

You can contact Chris at chris@kaizenco.au or 0480 386 879

Collectively our team have:

  • run history-making election campaigns

  • helped businesses evolve from being viewed as climate laggards to recognised as climate leaders

  • delivered re-brands for multi-nationals and helped new businesses go to market

  • developed written, visual and video content in multiple languages

  • implemented international media relations campaigns

  • developed and implemented communication strategies that have put an issue and our client on the news agenda

  • prepared CEOs, MPs and athletes for media interviews

  • managed reputational crises