Earning credible, positive media coverage for your organisation, product/service, issue or cause is now more critical than ever. Trust and reputation is hard earned and easily lost in an age where every brand and organisation is a publisher,.

So why is prioritising the pursuit of positive, earned media coverage so important? Read on to find out

I recently heard climate expert and campaigner Paul Hawken speak about how there is “too much fluff” in sustainability and climate communication. This resonated with me and prompted some reflection on the power of language. Put simply, the words we choose when communicating matter. Read more to learn our top tips for cutting through with your sustainability and climate communication.

With stakeholder expectations and the media landscape constantly evolving, taking a strategic, engaging and coordinated approach to communication has never been more important. In this piece we share our perspective on what ‘good communication and PR’ looks like in 2024.

What are the major ESG and corporate sustainability issues that communications professionals, sustainability managers and executives need to be aware of in 2024? From the gender pay gap to greenwashing, protecting customer data and mandatory climate reporting, we look at the big ESG and sustainability issues every corporate should have on their radar in 2024.

Qantas’ performance in 2023 has shown organisations why reputation matters, and how a company’s reputation can represent a material risk to shareholders. Despite delivering a record profit, the company’s public reputation has taken a nose dive. So how could Qantas have avoided some of these self-inflicted reputation hits and what can they do to repair their tarnished reputation?