When issues strike, they don’t come with a warning. At Kaizen we’ve helped a range of organisations and leaders navigate sensitive issues and crises. There’s no perfect playbook, but from our experience there are ten key principles to keep in mind to ensure timely, clear and effective issues and crisis communication - click through to read more.

Learn more about a new campaign Kaizen recently implemented for charity Good360 Australia that resulted in over 300 pieces of earned media coverage across TV, radio, print, online and new media.

As the dust settles on an historic 2025 federal election campaign, there are a number of clear strategic communication lessons that all organisations can take from Labor’s win, and the Coalition’s historic loss. Read on to learn more about the five key communications lessons from the 2025 campaign.

Earning credible, positive media coverage for your organisation, product/service, issue or cause is now more critical than ever. Trust and reputation is hard earned and easily lost in an age where every brand and organisation is a publisher,.

So why is prioritising the pursuit of positive, earned media coverage so important? Read on to find out

With stakeholder expectations and the media landscape constantly evolving, taking a strategic, engaging and coordinated approach to communication has never been more important. In this piece we share our perspective on what ‘good communication and PR’ looks like in 2024.