Insights

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Tune in or fade out: the power of audio storytelling

With half of all Australians now regular podcast listeners, our latest blog looks at the growing importance of incorporating podcasts and audio storytelling into impactful media relations and PR campaigns. Read more to find out why podcasts are now a critical medium for reaching your audience and some of our top tips for engaging with podcasters.

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Chris Williams Chris Williams

How robust internal communication can maximise the impact of sustainability efforts

Internal communication plays a pivotal role in driving corporate sustainability efforts. Without internal ‘buy in’ and advocacy, sustainability strategies can stall. However, with sustainability managers stretched and juggling a growing number of responsibilities, internal communication can often ‘fall through the cracks’. Here we outline some key internal communication challenges facing sustainability leaders and how communication and sustainability professionals can work together to overcome them.

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Ben Hornbrook Ben Hornbrook

Authentic, relevant and substantial: What ‘good PR’ looks like

With stakeholder expectations and the media landscape constantly evolving, taking a strategic, engaging and coordinated approach to communication has never been more important. In this piece we share our perspective on what ‘good communication and PR’ looks like in 2024.

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