Internal communication plays a pivotal role in driving corporate sustainability efforts. Without internal ‘buy in’ and advocacy, sustainability strategies can stall. However, with sustainability managers stretched and juggling a growing number of responsibilities, internal communication can often ‘fall through the cracks’. Here we outline some key internal communication challenges facing sustainability leaders and how communication and sustainability professionals can work together to overcome them.

With stakeholder expectations and the media landscape constantly evolving, taking a strategic, engaging and coordinated approach to communication has never been more important. In this piece we share our perspective on what ‘good communication and PR’ looks like in 2024.