With half of all Australians now regular podcast listeners, our latest blog looks at the growing importance of incorporating podcasts and audio storytelling into impactful media relations and PR campaigns. Read more to find out why podcasts are now a critical medium for reaching your audience and some of our top tips for engaging with podcasters.

Earning credible, positive media coverage for your organisation, product/service, issue or cause is now more critical than ever. Trust and reputation is hard earned and easily lost in an age where every brand and organisation is a publisher,.

So why is prioritising the pursuit of positive, earned media coverage so important? Read on to find out

I recently heard climate expert and campaigner Paul Hawken speak about how there is “too much fluff” in sustainability and climate communication. This resonated with me and prompted some reflection on the power of language. Put simply, the words we choose when communicating matter. Read more to learn our top tips for cutting through with your sustainability and climate communication.

With stakeholder expectations and the media landscape constantly evolving, taking a strategic, engaging and coordinated approach to communication has never been more important. In this piece we share our perspective on what ‘good communication and PR’ looks like in 2024.